With every crisis, there is an opportunity for you to take!

It is not debatable anymore that there is global uncertainty, inflation across the board, and a decrease in demand/ purchase power, which every marketing and financial teams are dealing with in different ways.

In reference to interviews we conducted last month with global, regional, and local corporates, the majority benefited from the Inflation, as it increased profits and sustained their margins, which makes sense since they increased prices gradually.

However, will revenue growth sustain? Probably not. 

Eventually, new, or smaller brands will rise to take advantage of the price hike opportunities through smart pricing and innovation, an alert even large corporates should watch out from, even though they are the ones you invest in their market research and others follow.

The uncertainty led to the importance of utilizing Data and New tools to help you change marketing strategies for pricing and innovation.

New Data Analytics tools like Smart Pricing(TM) and Smart Shopper(TM) are becoming the only source to shed light on unseen sustainable growth opportunities in times of disruption.