What’s the buzzword agility?
Agile is the 2nd buzzword between research suppliers and research buyers according to the 2022 Insights GRIT Report, we have been hearing this word more frequently since the pandemic, so what does it really mean, and why you should adopt an agile mindset today?
“Agility is the ability of an organization to renew itself, adapt, change quickly, and succeed in a rapidly changing, ambiguous, turbulent environment.”
According to Aaron De Smet from McKinsey
It’s a must-have skill in today’s fast-changing markets, it’s quite challenging to survive in a rapidly evolving market, but adopting an agile mindset in your organization will help you catch market opportunities fast to grow and navigate everyday changes to sustain your organization’s existence in the market or you will be left behind!
What does it mean in the insights industry?
Insights are crucial for businesses to inform the decision-making process, there’s no room for making decisions based on past experience or gut feelings, everything has changed and it’s continuing to change. They want to be backed up with fast insights to cope with rapid market changes and fierce competition.
Being able to deliver fast, reliable insights through agile and convenient tools is mandatory, you can’t just rely on traditional market research methods.
Thus, Expanding your online research solutions besides the ones you already have means more opportunities to grow, thus, higher revenue for your business.
You don’t need to build new solutions from scratch but rather than look for partners to back you up whenever you need them, for example:
Online Audience panel partners will expand your reach fast and connect you with the targeted audience anywhere and anytime at less cost which ensures making a profit.
Online Surveys partners: Have your questionnaire ready? Your online survey partners will get it online and create a survey link.
