Too many worldwide incidents happened in little time, diverting the market landscape and consumer behavior to become Volatile, Uncertain, Complex and Ambiguous (VUCA), making it challenging for businesses to take solid and actionable decisions. This major change accelerated businesses’ needs to learn even quicker and act faster through fast insights, to direct for growth…
A new seasonal pricing strategy is around the corner, and this year, brands have to be prepared more than ever in order to adapt to market and economic fluctuations and create sustainable growth. Here’s a simple recipe for an effective pricing strategy: 1-collect all your data: Access your company’s various resources of data and…
Future..is such a mysterious word when it comes to planning a pricing strategy, especially in times of volatility. Therefore, businesses are now seeking a long-term pricing strategy. So, here are a few mistakes to watch out for when developing your plan: 1- Complicating the life cycle pricing through launching new products. Facing price increases…
In order to answer this question with a “yes”, You need to make sure that your brand’s position and value are aligned with its price. This means that you need to stay updated with the fluctuating market dynamics and trends. Therefore, applying a holistic approach can help you mitigate the risks of inflation…
In disruption times, are there opportunities you can gain in the marketplace? Are you utilizing new tools multinationals are using leading them to growth? Did you know that there are sustainable opportunities for growth around the corner? It is not debatable anymore that there is global uncertainty, inflation across the board, and a decrease in demand/ purchase power,…
Changing commercial strategy during inflation needs a holistic approach to protect your margins and maintain long-term value and budget planning for your business and your customers. By applying Marketeers 5 ways SMART strategy, you will be able to achieve this. Let’s dig deeper into our SMART strategy: In this article, we reveal new…
Skyrocketing gas prices, interest rates, and food shortages can make it stressful for businesses, especially when deciding their Black Friday promotions which raises the question: Can Black Friday offers be profitable? The simple answer is yes, businesses can benefit from Clearing stock Boosting sales volumes: Driving prices far below the average enhances short-term cash flow.…