Each year, brands spend millions on Ramadan ad campaigns to win consumers’ hearts with wholesome jingles, but these days consumers are online and demand communication that is more relevant to their needs than just the hit Ramadan ad song of the season. In our 2021 market pulse report, 48% of Egyptians tried new online apps for their purchases.…
What makes an ad successful? Is it creativity, data-driven campaigns, or both? A balance of both strategies is necessary. That’s because no matter how creative or seemingly relevant the topics are to consumers, highly artistic campaigns based on popular trends may grab attention, but creativity doesn’t necessarily make an impact on sales. The Ramadan Dilemma The big issue…
Right now, all marketers are working hard and fast on creating effective Ramadan communication campaigns that will lead to sales conversions whether it’s to: Create an effective tv ad Complete their latest Ramadan package design Choose the best bundle and promotion ideas The Ramadan Dilemma The big issue is that managers from branding, marketing, and research can’t identify…
The best way of taking agile actions is to use the latest research tools to give you the most accurate and impactful decisions for your brand. With data analytics and fast insights, you’re more likely to identify opportunities that the rest of the competition has yet to discover. Let’s see why What are facts now may not work for the next…
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Many corporations are driving their revenue growth management (RGM) strategies with artificial intelligence (AI) as it comes with various benefits and capabilities that aren’t just for your promotional or pricing strategies. It can simplify complex business structures to identify opportunities through your trade investments, product optimizations, and even distribution channel management. Many consultancies like ours are providing RGM services that can…