A tough economy leads to tough decisions! According to McKinsey: Managers at a typical Fortune 500 company may waste more than 500,000 days a year on ineffective decision-making. Many of the tough decisions your marketing team is probably facing will affect the marketing budget. As they are chasing time and fighting with the economic climate…
Who wouldn’t want to keep their customers in today’s switching economy? The market is competitive, and all businesses strive to deliver the best to satisfy their “difficult-to-retain” customers. In banks, it’s no different. Customers are willing to switch banks if they find another one more convenient. Customers nowadays expect the convenience of omnichannel access, and…
Every decision maker wants to confirm the quality of the data they are receiving, and the truth is that there are so many factors playing a role in the end results, so here are 3 essential tips that can help you avoid survey errors. 1. Make it mobile-friendly: (Device Agnostic) Today, 30 to 40% of…
When searching for an online panel provider you only have one main goal; get the right decision in a blink of an eye. Here are what businesses should look for when choosing the best online panel provider: 1. Ensuring quality data. As you need to know that the insights are coming from trustworthy credible sources…
The global market research services are expected to grow, as consumers started to adapt to the new economic conditions. To be part of this growing market, companies need to rearrange their operations, redefine their opportunities and make fast and suitable marketing decisions, otherwise, they are losing time and money. Switching to online research makes it easier,…
It is an honor for us to invite you to attend our presentation about “The Emerging of the Integrated Rgm Platforms, Who Should Pull the Trigger?” as a Gold Partner at the EPP – Pricing Platform forum, the only international pricing forum for FMCG and consumer goods (CPG). This conference is a must-attend event for anyone working…
What’s the buzzword agility? Agile is the 2nd buzzword between research suppliers and research buyers according to the 2022 Insights GRIT Report, we have been hearing this word more frequently since the pandemic, so what does it really mean, and why you should adopt an agile mindset today? “Agility is the ability of an organization to renew…
Ready, Steady, GO! Ramadan race has begun. Brands started to launch their Ramadan campaigns through multi-channels, and everyone is curious to get their audience’s reactions to their communication and their competitors’ performance. We brought to you 3 key tips to consider to stay on track this Ramadan: Never stop listening to your consumers: Launching your campaign…
When you have a short period (like Ramadan) to sell your seasonal product, there’s no room for mistakes. You have to be prepared for any scenario to get the most out of this season. So, what are the challenges that you should focus on? 1. The likability of the product (will people like my product…
Packaging is one of the very first things the consumer sees, so it’s important that the packaging gives the right impression about your brand. And we’re here to share some tips with you for Ramadan packaging. 1. Give the exact Impression. The packaging should speak about the brand without a single word. So make sure that…