Ready, Steady, GO! Ramadan race has begun.
Brands started to launch their Ramadan campaigns through multi-channels, and everyone is curious to get their audience’s reactions to their communication and their competitors’ performance.
We brought to you 3 key tips to consider to stay on track this Ramadan:
- Never stop listening to your consumers: Launching your campaign doesn’t mean you’re done, consumers may react unpredictably to your communication, and you have to be ready for it.
- Keep aligning with your campaign goal: Don’t be deceived by an ad buzz, seek insights beyond the buzz and ensure your message is delivered effectively.
- Be agile in managing your communication channels: Consumers behave differently on communication channels, and keeping tracking channels’ effectiveness is critical to not wasting your budget and efforts.
Connecting and listening to your consumers is the key to winning this Ramadan race.
