When you have a short period (like Ramadan) to sell your seasonal product, there’s no room for mistakes. You have to be prepared for any scenario to get the most out of this season. So, what are the challenges that you should focus on?
1. The likability of the product (will people like my product or not?)
2. The demand for the product.
The demand for the product is also a critical point for any brand because no brand wants to overproduce or underproduce their product, and of course, they want to make the most out of this newly introduced product.
3. Pricing.
Pricing of the newly released product is critical to its success, especially during inflation when people are trying to save as much as possible.
There’s no guarantee that the product will succeed for sure. However, you can test it before launching, so you get insights about the performance of the product and hence act based on the provided information.
