Have you ever wondered why Netflix is so popular? There are similar platforms to Netflix, such as Disney+, HBO Max, Amazon Prime, Apple TV, and Hulu, but none of them has global users like Netflix, and some of them aren’t available globally like Netflix. The company is worth $154.7B on February 2023. Netflix’s rise. In…
Ever heard of a company called Blockbuster In this blog post, we will talk about the partnership that never happened between Netflix and Blockbuster. If you’re a millennial, you may recognize the name of this company or hear about it in a movie, but if you’re Gen Z, you will have no clue what this…
In today’s competitive market, businesses must take a value-oriented approach to protect, enhance and make smarter decisions that help them stay ahead of the competition. Data analytics is an essential tool for unlocking the value of your data and gaining a competitive advantage. In this blog post, we will look at how data analytics can…
With the ever-changing landscape of the modern business world, it can be difficult to navigate and keep up with the trends; understanding consumer behavior and staying ahead of the competition are key factors in sustaining business growth. In this blog post, we will discuss, in your search for growth in a volatile market, what businesses should…
As a revenue growth manager, managing price increases is always a delicate balancing act between providing value to your customers and increasing revenue. Fortunately, there are several ways to offer more value to your customers that can help offset the cost of any price increases. In this blog post, we’ll discuss strategies that you can…
In today’s expanding market, data science, big data analytics, and artificial intelligence are the three main trends. The data analytics sector is expanding tremendously as more businesses adopt data-driven models to automate their business activities. According to a study from the MIT Center for Digital Business, if you’re a DDDM (data-driven decision-making) organization, you are…
In today’s digital world, data analytics techniques are in higher demand than ever before because they allow businesses to rethink how they integrate information, analyze data, and use the resulting insights to improve decision-making. Whether you like it or not, you must adapt your strategy to this new wave. But first, you should know: What…
test market pulse, we are launching a syndicated study bla bla bla Get your market pulse report now!!! In our 2021 market pulse report, 48% of Egyptians tried new online apps for their purchases. Consumers may be online, but they’re beginning to seek more personalized experiences and relevant communication more than ever in the last few years. For…
Each year, brands spend millions on Ramadan ad campaigns to win consumers’ hearts with wholesome jingles, but these days consumers are online and demand communication that is more relevant to their needs than just the hit Ramadan ad song of the season. In our 2021 market pulse report, 48% of Egyptians tried new online apps for their purchases.…
What makes an ad successful? Is it creativity, data-driven campaigns, or both? A balance of both strategies is necessary. That’s because no matter how creative or seemingly relevant the topics are to consumers, highly artistic campaigns based on popular trends may grab attention, but creativity doesn’t necessarily make an impact on sales. The Ramadan Dilemma The big issue…