It is an honor for us to invite you to attend our presentation about “The Emerging of the Integrated Rgm Platforms, Who Should Pull the Trigger?” as a Gold Partner at the EPP – Pricing Platform forum, the only international pricing forum for FMCG and consumer goods (CPG). This conference is a must-attend event for anyone working…
What’s the buzzword agility? Agile is the 2nd buzzword between research suppliers and research buyers according to the 2022 Insights GRIT Report, we have been hearing this word more frequently since the pandemic, so what does it really mean, and why you should adopt an agile mindset today? “Agility is the ability of an organization to renew…
Ready, Steady, GO! Ramadan race has begun. Brands started to launch their Ramadan campaigns through multi-channels, and everyone is curious to get their audience’s reactions to their communication and their competitors’ performance. We brought to you 3 key tips to consider to stay on track this Ramadan: Never stop listening to your consumers: Launching your campaign…
When you have a short period (like Ramadan) to sell your seasonal product, there’s no room for mistakes. You have to be prepared for any scenario to get the most out of this season. So, what are the challenges that you should focus on? 1. The likability of the product (will people like my product…
Packaging is one of the very first things the consumer sees, so it’s important that the packaging gives the right impression about your brand. And we’re here to share some tips with you for Ramadan packaging. 1. Give the exact Impression. The packaging should speak about the brand without a single word. So make sure that…
Have you ever wondered why Netflix is so popular? There are similar platforms to Netflix, such as Disney+, HBO Max, Amazon Prime, Apple TV, and Hulu, but none of them has global users like Netflix, and some of them aren’t available globally like Netflix. The company is worth $154.7B on February 2023. Netflix’s rise. In…
Ever heard of a company called Blockbuster In this blog post, we will talk about the partnership that never happened between Netflix and Blockbuster. If you’re a millennial, you may recognize the name of this company or hear about it in a movie, but if you’re Gen Z, you will have no clue what this…
In today’s competitive market, businesses must take a value-oriented approach to protect, enhance and make smarter decisions that help them stay ahead of the competition. Data analytics is an essential tool for unlocking the value of your data and gaining a competitive advantage. In this blog post, we will look at how data analytics can…
With the ever-changing landscape of the modern business world, it can be difficult to navigate and keep up with the trends; understanding consumer behavior and staying ahead of the competition are key factors in sustaining business growth. In this blog post, we will discuss, in your search for growth in a volatile market, what businesses should…
As a revenue growth manager, managing price increases is always a delicate balancing act between providing value to your customers and increasing revenue. Fortunately, there are several ways to offer more value to your customers that can help offset the cost of any price increases. In this blog post, we’ll discuss strategies that you can…