Each year, brands spend millions on Ramadan ad campaigns to win consumers’ hearts with wholesome jingles, but these days consumers are online and demand communication that is more relevant to their needs than just the hit Ramadan ad song of the season. In our 2021 market pulse report, 48% of Egyptians tried new online apps for their purchases.…
What makes an ad successful? Is it creativity, data-driven campaigns, or both? A balance of both strategies is necessary. That’s because no matter how creative or seemingly relevant the topics are to consumers, highly artistic campaigns based on popular trends may grab attention, but creativity doesn’t necessarily make an impact on sales. The Ramadan Dilemma The big issue…
Right now, all marketers are working hard and fast on creating effective Ramadan communication campaigns that will lead to sales conversions whether it’s to: Create an effective tv ad Complete their latest Ramadan package design Choose the best bundle and promotion ideas The Ramadan Dilemma The big issue is that managers from branding, marketing, and research can’t identify…
These days, video ads are overwhelming audiences whether it’s on TV or online as the rise of digital platforms makes it more accessible and cheaper for brands to advertise, thus adding to the visual congestion. So typically to stand out in the clutter, MENA marketers and creatives steer towards humor as a creative tool to win over their fun-loving Arab…
The fears of an unpredictably changing world As the globe is still experiencing pressure from price inflation caused by the pandemic and many other economic factors, everyone anticipates even more economic and market flare-ups from the Ukrainian-Russian war in the coming months. Businesses and countries are fearing the impact of these price shifts as we brace ourselves for…
Surging prices across the globe are pressuring and forcing businesses to increase prices in an economy where the consumer’s purchase power is decreasing. This paradox in today’s market is very different from circumstances in the past as purchasing power is lower than ever. This situation puts Marketing and Financial Managers in a major dilemma, where they face…
In order to see if there was a link between creativity and purchase intent, we used behavioral analysis to observe consumers’ reactions, emotions, and eye-tracking on 7 Ramadan ads this year from different industries, with small sample size. We discovered that ad likeness did not boost purchase intent. However, the ads which highlighted their products had…
“A key reason that companies get left behind is because of their slow decisions. It disrupts go-to-market plans and prevents the timely implementation of new ideas.” – Attest These days with price inflation, brands are trying to find ways to stay ahead of the market and raise revenue, making the popularity of agility more relevant than…