The best way of taking agile actions is to use the latest research tools to give you the most accurate and impactful decisions for your brand. With data analytics and fast insights, you’re more likely to identify opportunities that the rest of the competition has yet to discover. Let’s see why What are…
Too many worldwide incidents happened in little time, diverting the market landscape and consumer behavior to become Volatile, Uncertain, Complex and Ambiguous (VUCA), making it challenging for businesses to take solid and actionable decisions. This major change accelerated businesses’ needs to learn even quicker and act faster through fast insights, to direct for growth…
A new seasonal pricing strategy is around the corner, and this year, brands have to be prepared more than ever in order to adapt to market and economic fluctuations and create sustainable growth. Here’s a simple recipe for an effective pricing strategy: 1-collect all your data: Access your company’s various resources of data and…
Future..is such a mysterious word when it comes to planning a pricing strategy, especially in times of volatility. Therefore, businesses are now seeking a long-term pricing strategy. So, here are a few mistakes to watch out for when developing your plan: 1- Complicating the life cycle pricing through launching new products. Facing price increases…
In order to answer this question with a “yes”, You need to make sure that your brand’s position and value are aligned with its price. This means that you need to stay updated with the fluctuating market dynamics and trends. Therefore, applying a holistic approach can help you mitigate the risks of inflation…
In disruption times, are there opportunities you can gain in the marketplace? Are you utilizing new tools multinationals are using leading them to growth? Did you know that there are sustainable opportunities for growth around the corner? It is not debatable anymore that there is global uncertainty, inflation across the board, and a decrease in demand/ purchase power,…
In this climate, you need to take action today, which will ensure success for tomorrow. That’s why we represent tips for future-proofing your brand during these times. 1. Show empathy and listen to your customers. Your customers know what they want from you; so it is worth investing in market research; to create a…
Changing commercial strategy during inflation needs a holistic approach to protect your margins and maintain long-term value and budget planning for your business and your customers. By applying Marketeers 5 ways SMART strategy, you will be able to achieve this. Let’s dig deeper into our SMART strategy: In this article, we reveal new…
Consumers in the MENA region are among the top Black Friday shoppers – popularly known as “White Friday.” Their anticipation begins weeks before the big day. However, the question here is whether or not inflation and economic downturn will affect black Friday. In this article, we reveal new insights about consumer research…
Surging prices across the globe are pressuring and forcing businesses to increase prices in an economy where the consumer’s purchase power is decreasing. This paradox in today’s market is very different from circumstances in the past as purchasing power is lower than ever. This situation puts Marketing and Financial Managers in a major dilemma,…